Kerstin Hammes: How to become a (better) teacher
Kris Broholm welcomes Kerstin Hammes to discuss how to become a better language teacher. They explore Kerstin's successful online teaching business model, sharing concrete strategies for improving teaching practice and increasing revenue. The episode offers valuable tips for both aspiring and current language educators.
October 17, 2014 · 53 min
EP 32: Kerstin Hammes: How to become a (better) teacher
0:00 / 52:53
Guest
Kerstin Cable
What You'll Hear
- 1 Meet Kerstin: Fluent Language Blogger & Teacher
- 2 Latin: Foundation for European Languages
- 3 Passion vs. Practicality in Language Learning
- 4 Making Online Language Teaching a Business
- 5 Beyond Hourly Rates: Deliver High Value
- 6 Kerstin's Compass Course for Teachers
- 7 Achieve Independence with Online Language Teaching
Links Mentioned
Questions Covered in the Show
How useful is Latin for learning other languages?- 12m
Should you learn a language just because you like how it sounds?- 15m
What are the benefits of learning languages beyond communication?- 22m
How can online language teachers build a sustainable and profitable business?- 30m
How can online language teachers attract high-paying students without relying on low prices?- 34m
What are the advantages of building an independent online language teaching business?- 46m
Related Episodes
See all →Actual fluency podcast episode 32 with Kirsten Hammers. Welcome to the actual fluency podcast. The podcast that gives you the tools and inspiration to learn languages faster and more efficiently. And now your host, Kris Broholm.
Hello everyone and welcome to another episode of the actual fluency podcast. This is the podcast for language learners who want to be inspired, motivated, to work even harder on their language learning, or maybe pick up some tips here and there. This is episode number 32, and I'm your host Kris Broholm, and I've been it for every single episode. So hopefully I'll be it for the next 32 as well.
Today, we I'm joined by Kirsten Hams, Hammers, sorry, who who runs the popular language learning blog fluentlanguage.co.uk. And Kirsten is very interesting because she takes online teaching, particularly in languages to the next level. Like when I was getting 100 Italki credits an hour, which is 10 US dollars, she was charging four or five or six times that on her website. So she knows her stuff about teaching and our the interview segment today is a lot about teaching. We also talk a little bit about language learning, but today's episode is primarily about teaching. So if you have an interest in becoming a language teacher or if you have if you're already a teacher and are looking to improve your business, make it a real business, then today's episode is really full of golden tips and tricks for you.
As always, I want to give a little shout out to the show's sponsor, which is Audible, and Audible is the leading provider of audiobooks. And I like audiobooks because I can listen to them in the bus on the way to university and it also is very useful when I'm out jogging or walking instead of having to carry a book around and and you know, put it out in front of you. And Audible has this great offer for you guys where you can get a free audiobook, and they have multiple languages as well. So if you're not learning English, which is obviously the big catalog, they also have a huge catalog in in foreign languages as well for audiobooks. And the deal that they're offering you is basically you can get a free audiobook as long as you remember to cancel the trial. It's a 30-day trial and if you cancel before the 30 days are up, you can keep the free book. And to claim the free book, you simply go to audibletrial.com/fluency. And that'll present you with the offer of a free book.
So, without further ado, I think we should introduce Kirsten Hams. All right, guys, we're calling today's guest, and this isn't something I've done before, but today's guest is running the popular language blog fluentlanguage.co.uk and using the skills and abilities she's acquired to teach people from all over the world in English and German. And let's see if Kirsten Hams is on the line. Hello Kirsten.
Hey Kris, how are you doing?
I'm I'm great, how are you doing?
I'm fine this morning. I'm feeling productive now. You know, now that I've got a podcast to be on, fantastic.
Yeah, it's good for motivation.
Yeah, yeah, I was just going to play Spider-Man all morning but now I've got you. It's brilliant.
Yeah, hopefully, uh hopefully we can get some good stuff out of you today, some good, uh tips and tricks for people to improve their lives, so to speak.
Oh, let's give it a go.
I I just gave people a a quick introduction before I called you, but maybe you just want to take a second to introduce yourself, particularly with respect to languages, how did you get into it and where you are now?
Okay. Um, well, my name's Kirsten Hammers. I am originally from Germany and I lived there until I was 20 and then I moved to England. And I now have two websites on the internet and the first one is fluentlanguage.co.uk. That's my blog where I also run a little podcast called the Creative Language Learning Podcast and write sort of thoughtful, helpful article on language learning. And I also have kirstenhammers.com, which is where I'm working on becoming a business coach for online teachers and anybody who wants to make money and attract people on the internet.
And as a language learner, I started when I was in school, when I was 10. So I I didn't know a bit of English beforehand but that's when I had my first English lesson when I was 10. And it just it just drew me in straight from the start. I was really it's it's my school subject where I was always really good. English. Um, it was kind of known for being the England fan. And I took, um, oh yeah, totally nerdy, terrible stuff. I took, um, what did I take in school? French, Italian, Latin.
Um, so I came out of I I'm lucky because I loved languages in secondary schools in my secondary school and came out having done four languages at the age of 18, so that's good. Um, and then I trained as a multilingual secretary, um, before I moved to England, got my degree in languages. And I've always kind of stuck stuck in that area. Um, and for the last two years, I've been teaching, teaching and blogging.
Fantastic. That I mean that's just incredible that you by the time you finished school, you'd already had such a a thorough introduction to languages.
Yes, it is. Um, I mean like Italian wasn't compulsory. Two two foreign languages were compulsory in my school. We could take English at age 10, um, which everybody had to do. And then because in the German school system I was in a gymnasium and that's the the one school type that prepares you for university so it's the academic school type. Um, because we have a kind of, I was going to say segregated but that's not the word, is it? Like a separated system of secondary schools, no comprehensive schools really.
Um, and in the two years after you start this school, I had a choice between French and Latin. And I didn't take Latin because it's dead, it's a dead language. Um, and then Italian was just an an optional thing that you could do in the afternoons. Um, and I kind of did it because I figured I'll do another one. And be fine. And then Latin was actually I only did Latin because I wasn't quite sure what I wanted to do at university but in Germany at least in those days, so this is late nineties, if you wanted to go to university and ever study to for example, become a teacher, you would have needed what's called the Latinum. So you needed basic Latin in order to qualify as a school teacher. And that's why I took Latin, but I was really into it actually.
Yeah, did you did you find that you could use it for the other languages that's that's what many people tell me?
Yes, it's it's an extremely fantastic basis for any European language that you're going to learn, particularly Italian and Spanish, but French as well, and it just when we started learning Latin, the first two weeks of my Latin lessons weren't any Latin. None, you didn't even learn like servus, nothing. Um, because we just did German grammar.
So it was this really thorough review of how your own language works before you go into another language. Um, and that for me is a great way of going about it. Just understanding the basics of language, the basics of grammar, and Latin is very kind of regulated, grammar heavy, so is German. It just fit together really well. It just really worked.
Yeah, it's still very popular in in Germany I believe, so so maybe that's why because the language the German language itself is is much like the the Latin.
Um, in a in a way, yes, I mean, our our basic structure, the way that sentences are organized, so you have like, I mean, in French you have this thing called direct object and indirect object, but they don't really change very much whereas in German you've got these cases, which means, um, suddenly you have to put different letters at the end of the word depending on what job the word is doing in a sentence. Yeah.
So what I do with my German students a lot of the time is actually analyzing what job each word is trying to do in this sentence so that then you it becomes logical which ending you have to put on it.
Right, yeah, and that that makes German very flexible. You can put the object at the beginning, or you can put the subject at the beginning and it's it it's just the ending that defines it, just like Latin, you know, the the endings you can make with three different words put them in different places and you can get the same meaning.
Yes, English has a very rigid word order.
Yeah, Danish as well.
Ah, you know,
Yeah, we have to do it in we don't have endings or cases or anything so we have to put it in the in the right order otherwise it doesn't make sense.
It makes for both in Latin and in German it makes for fantastic poetry. Because, you know, poetry is playing with language and putting things in different orders is part of this sort of playing. Um, and I think German poems really take advantage of that. As do, you know, Latin, the the little Latin poetry that we did in Latin was really exciting. Because you've, you know, it's based on rhythm as well.
Right.
So it it really shows how you know, how language sort of transcends and starts becoming about the melody and the art and the, you know, the beautiful things that you can do with it and Latin was surprisingly, um, rich in that sense for me.
Yeah, it's very it's very creative. Because you have that freedom of positions.
Yeah, yeah, definitely.
What specifically did did you take from it for for Spanish and Italian? Um, like you said, it was specifically helpful for those or particularly helpful for those languages. Can you can you get into any specifics on that?
It's really similar in terms of vocabulary divergence. So once you've done kind of Latin words, to be honest, once you're learning Latin, you realize that, um, probably I mean, I wouldn't like to put a number on it, but it feels like more than half of the words, sort of 50% of the words are words that you already know because you know them from somewhere in English, you know them from somewhere in Spanish, and then, um, I did Spanish after I did Latin and Italian and Spanish to me just felt like the easiest language in the world because it was just because a lot of the vocabulary, you could just take either an English word or a or a Latin French word, um, and just sort of say fair at the end. And at least somebody would know what you mean.
So it just, um, Latin has this big vocabulary divergence with, um, Italian and Spanish. So which means that the words are really really similar and you just look at a word and you you just know I've learned this before. So it's basically a vocabulary word you don't have to learn again because you already know it.
Right. That's fantastic. It's kind of like Esperanto where all the words are just from French or Russian, Italian, Spanish, all all around the and I don't suppose Latin roots as well. Make it incredibly easy to learn and and use but I don't know about the the you know, whether we should learn if if you don't know Latin or Esperanto, I don't know which you should learn right now at at this time of of the world.
You know, I I just learned Esperanto and I feel like it's very useful for for kind of reinforcing the the the grammar and and getting I guess a win, you know the good old win, getting a win in language learning is always nice. It's like speaking Esperanto only after learning it for a few weeks is very rewarding in whatever you do next but.
That's true. Yeah. I think it's an interesting question that the the way you're phrasing it, uh which language should I learn. Yeah. You know. There is no should, just pick one. It doesn't it doesn't matter. It it really doesn't matter.
Yeah, learn, I mean, I was talking about this with Lindsey from Lindsey Does Languages, we've recently had a podcast together. And we sort of said to everybody gave official permission, just learn whatever language you like and learn as many languages as you like and who cares what you should and shouldn't do because really, no, you know, nobody nobody really cares what language you're learning. So except for you. So do it for yourself.
Well, I'll put another I'll put another question to you then with that regard. If we ignore everyone else and if you have this idea about you you listen to a language, I don't know, maybe you turn on the Icelandic news channel or something and you're like, oh my god, this language sounds amazing, I want to learn it. But you don't have any relation to Iceland. You don't know anyone, you don't know anything about it and you don't have any sort of special motivation. Should I then just do it or do you think that there's a there should be some element of practicality or I guess that's is that right brain, the non-creative one, should that have a say in it as well?
Difficult to imagine. Um,
You never heard a language where you like, oh my god, it sounds so nice and you just fall in love with the.
But at that point you do have a relationship with it. So it did I mean, in your question you say, well, you've got no relationship with the country or anything. Um Icelandic in particular to me is I I have always been a big fan of Sigur Rós. Um, a big band from Iceland. And I've been to see them live, you know, many, many times. So, um, even though I don't know them and they probably wouldn't talk to me if I ring them up. Um, it it instantly I have a relation to Iceland and I have some lyrics that I can listen to.
But I was just trying to think of an example of perhaps a a language that I have sort of no personal relations, say say we take, um, Thai. You know, the the the Thai language. And if I listen to it and I sort of realized, um, instantly I'm thinking, well, I've got a Thai restaurant down the road. Let's, you know, let's go there. Let's let's let's try out let's try out savatika on people. Let's let's say hello. Let you know like read the menu and things like that and and and then from that then I'm thinking, oh, they're always playing Thai music. They're always playing like really terrible sort of type pop music, but hey ho let's listen to that and you know, I sort of just really quickly, you if if a language resonates with you and you think, yeah, that sounds amazing. You build up that enthusiasm straight away, I think.
I mean, my my enthusiasm for Russian came from being in Kazakhstan a few times and sort of, you know, it's it's a grower that country. You you go, I I always went for business, um, and the first time I was thinking, God, what the heck am I doing here? Um, and it sort of just grew to this is brilliant, I like it here. Um, and I want to go back and I'm looking forward to going back and everybody around me speaks Russian so I and and it was also Russian doesn't sound as terrible as I thought it would.
Um, Wales, I've recently been to on holiday. Suddenly Welsh which was never on my on my radar is is on the list of languages. I I wish I could learn in the next five years. It just, I don't know. If you if you if you feel that desire and that passion, I think you very quickly find a way of using it.
It's hard to find.
Right.
Right, yeah. I I I I I didn't expect, you know, kind of a a a definite answer to the dilemma because it's a very subjective of course as well. Um, but it's just a very interesting topic because, you know, in in one camp a lot of people are saying, yeah, just follow your passion and you'll have a lot more motivation for learning a language.
But a lot of people are also very realistic and say, yeah, it's nice but, you know, learning a language is not something you just do. So you better make sure that you actually have any kind of use for it, which I, you know, I sort of agree with. It it it wouldn't make much sense for me to learn your Navajo or something. You know, I'm not interested in in the, uh American, uh prehistoric history or anything. So that would be even if I like the sound of it or the maybe some grammar structure or something. That would be too, um impractical, so to speak, to learn. And I I really enjoy this kind of, uh kind of dilemma dilemmas in language learning.
Yes, I I understand what you I understand what you're saying. I've never even thought about it in that way. Like when I started learning Spanish, I didn't really ever think, oh, I'm going to move to Spain or or, I mean, now I don't really use my Spanish very much. I don't really follow the Spanish news and even if I did, um, it wouldn't be that different because it's, you know, to the European news.
And I just learned it because, well, I learned it because I had to for my qualification. But, you know, I mean a lot of people and this is a big thing that English speakers say is like if a language is on a curriculum, they don't really understand what the point is of learning it. And I think you just got to do it. I mean, you you part of you you have to do it for the love of it. And if you are teaching yourself a foreign language, you're automatically doing it for the love of it. So if you're not enjoying it, stop wasting time or you know, like don't stop wasting time being unhappy.
Right. Right. But I I mean I I I I see what you mean with Spanish, you're not using it, but then again, you know, Spanish like the what top 10 spoken language in the world or something, you know, you can probably find find uses for.
And still I don't use it, you know what I mean? Still I don't use it. Well, I could instantly just see myself, you know, that's
And popping over and uh.
That's a four hour drive and I can probably find somebody.
Right. Yeah, it's very.
It was very disappointing being in Wales and a you know, I mean okay we were in a holiday camp. But um it was very disappointing sort of saying "Diolch yn fawr" to the barmaid, which means thank you, which I've probably said terribly. And I'm like, so excited. I've just said something in Welsh and she just goes, "Yes, Steve over there, is the only one of us who speaks Welsh."
I do love the Welsh English accent though, I have to say.
Oh, it's gorgeous.
It's one of my favorites.
Yeah. And also I I mean, I don't just learn a language in order to um, speak to people. I think it's also about, um, stepping into the I mean, culture is a is a very wide, wide, overused word, but it's also about making a connection with the place and I guess culture.
And to me just to feel like Welsh and to experience that language and sort of go, oh my god, this is so Celtic. And then think of the landscape and think of the history of it and where that came from. There's just so much more than just talking to somebody in the here and now, which is also what made Latin so valuable to me is that it connected me back to the really rich history of, you know, my country, my continent and the world.
Mm. Yeah.
So Arabic is one of those languages where really I don't I mean, I don't feel a big pull to Arabic as such, but when I start thinking, oh my god, the Quran and think of all this history and these rich, amazing places and you sort of it'll open them up for me. It'll it'll give me a chance to connect with all of that. That's what excites me.
Yeah, and if if if more people would learn more languages, we would have more tolerance in the world as well. Because you're getting a deeper understanding for for the cultures just as you say.
100%.
It's very easy to only, let's say for for Arabic, it's it's very very normal for I suppose people not interested in other cultures and languages to just assume they're all terrorists, you know, which is of course couldn't be anything further from the truth. But, you know, once you get to learn languages, you really embrace that, oh wow, they're actually, I mean, Luka Lalo said, you know, learning a language is like living a second life at the same time. So you're like I I just thought that was beautiful beautifully put.
Yes. And xenophobia is, you know, at the core of that word is the is the word phobia, it's a fear. You know, xenophobia is the fear of the foreign. With me having never learned Greek, I hope that's right. But it's you know, what you don't know intimidates you. So
Ignorance.
But for me, what I don't know kind of also incites a curiosity. Um, and especially with languages, it just it's a real step in. It's it's everybody starts inviting you in once, you know, and you people don't realize how little of a language you actually have to know in order to open that door just a little sort of, you know, a tiny, tiny step. You only really have to say a few things and you'll get a smile on somebody's face and that's all you need to to start.
It's yeah, you're right and and just the networking as well because, you know, I was when I was speaking Russian and a little bit on Facebook and stuff, uh a friend of mine just said, you know what, if you ever ever in Russia, you can just stay with us. No problem, you know. And I could at that time I could probably say hi and thank you pretty much, you know, so it really opens doors that, you know, you can't really explain until you see them and that's just the like, I'm talking about a real door opening, but there's also something about your own personal development. You you're you're kind of evolving as a as a person, aren't you?
Yeah, that's why I like teaching and working with adults because it's somebody who has consciously made that choice to develop themselves. And I I just love I I want people to stop thinking of languages as a burden. I mean, but, you know, in school I used to think of maths as a burden and as it turns out, you actually need maths in life. Um,
Yeah, let's not stretch it too far, but I see your point.
You know. So it's, you know, it's it's it's it's it might not be for everybody but the more I think we can the more I think we can make people aware of the incredible, you know, personal riches that you gain, even when you can't go around the world and speak to people, that that it still gives you all this amazing personal development and more than you could ever buy with money. I think that's that's a great mission to have.
Yeah. Experience, not uh things, right?
Yeah.
Yeah, you're right.
You went you went into teaching there and I thought that was a great segue for the, uh, I wanted to talk about your teaching career, so to speak. Um, because, you know, I was looking into teaching as well when I was in in university. Been there for two years now and when I started, I didn't have a job or anything. So I thought, you know, why don't I just go and teach languages online? Teach Danish, you know, I I know it quite well. And, um, I was looking at Italki.
And you know, there's only when I signed up for Italki, there was only one teacher of Danish. But he was living in like the Philippines or something. And his his hourly rate was like a quarter of any acceptable wage in Denmark. And I was like, well, I can clearly not compete with this, but the but I couldn't put it put the price too too high. So I I was sort of a bit of a slave to there, you know, and and I you know, I always like to do the best I can in everything I do. So I'm always, you know, prepared. I'm always, you know, available. I'm always giving people homework and always designing the lessons for them and kind of finding articles that might be interesting to them and everything. So I was delivering a lot for for nothing. Well, it felt like nothing when you live in a country where, you know, the Danish prices are absurd.
And and then I then I found your page, uh with the, uh where you were blogging about teaching and and actually I I should also say that I I really enjoyed your blog as well because it was one of the inspirations for me to start my own blog back in February.
Oh, thank you.
No.
Oh.
No problem. Yeah, because um it was just, you know, it was just really, really well made and and well written as well, you know, both of those kind of go together but um I found your two your teaching packages and I was like, what she's charging XX, I don't know even what but if I say five times what I was charging then, you know, that's probably pretty accurate.
And um I talked to you and you were like, yeah, but I'm I'm booked out, you know, I have my my students and booked out at this price. How's she doing it? Um, but then I, you know, I read something about it and uh I I I then figured out I didn't even want to teach but um, you know, if people want to teach, I I think you're definitely someone to listen to.
Yeah. Where do I start?
I don't know. I I don't know if there's a question there. I don't know if there's a question there, but it's definitely an introduction to your teaching.
It is a very, very familiar story that I hear from many, uh people who are online teachers. And, um, when I started teaching online, um, first of all, I think I think there is a difference between people who kind of want to teach a language part-time to get a little bit of, you know, what what could be considered maybe beer money. Um, and there are a lot of sort of, uh, you know, students at every university, you just do a few lessons, a few language exchanges and teach their own language. And that is that is amazing. And and you know, you you have to you have to sort of price partly based on your own needs.
And I felt that I did when I first started, I set my prices for my local market, which is Lancaster, which is already, you know, not the Philippines, but it's also not London and it's probably not Denmark or Norway where Norway I've I've experienced is particularly as as as a particularly expensive country. Um, so you know, I started off pricing for what I think people around me could afford because I was partly teaching offline, partly online.
And the more I went online and the more I understood about, uh like you say, you because you sound like you were a really amazing, dedicated teacher. The more I understood about, um, the type of quality I provide and what makes me, for example, uh, a dedicated teacher who really wants to do this, the more I realized, well, I can book myself out and then I'm making a a good living. Um, but if I'm actually booked out to the point that brings in X amount of money, um, I will, I'm just going to be, you know, tired. I won't have time to prepare my lessons properly. If five students dropped out at the same time, I'd I'd be left with a, you know, with a big gap that I haven't got time to fill and I'd be a bit desperate and I was just starting to think about it more as a, okay, a business in a way. If I'm doing this full time, um, if I'm committing myself to it and if I want to be there for my students, you know, on the in the long term, um, you know, where do I where do I price this up? And what is it that I'm actually offering to my students?
And what that meant also is that I had to cut out a certain amount of people who, um, not cut out in the sense of drop them, but I I knew when not just I changed my pricing, but I also thought more about the type of student, A, I like to teach and B, I get on well with and that, you know, enjoys the type of lesson I provide. Um, and that type of student is usually an adult who, like I say, is learning for the personal challenge and a lot of them often felt that, you know, I was providing not just, um, here's how German grammar works, but also this kind of motivational aspect. I like the aspect of coaching, so then I started developing myself more in that area, um, to keep people going to make sure that, you know, they they feel like they're making progress to think more about what is it that, you know, helps people learn and the service kind of transformed from, yeah, we're doing a German lesson, to something more that you only got with, you know, that really a one to one environment and this is this is the coaching environment.
So I started thinking about, okay, well, I I I feel like and this is something I think a lot of online teachers face, um, we are providing value and being an online teacher at this stage is because it's a very new field and it's often compared to school teaching. You provide so much more. And once you can find the right person that you teach and it's not everybody out there, but once you find the right person and once you've really got a sense in yourself of what it is that you're providing that makes you stand out for and from, you know, Danish guy in the Philippines and I could instantly tell you five, six reasons why you might be different from Danish guy in the Philippines. You know, first of all, you're in Denmark, right? Um, that that just alone and that adds value for people.
So to a learn to a language learner, it's funny because I was talking to Benny Lewis yesterday, who, um, put price as a a very important consideration and sort of said, well, you know, it's really easy learning a language. You can go on I talkie and get a lesson for $5 an hour. I'm there thinking, oh, god, oh.
Right.
Yes, you can. Um, but I think for a language learner who also places an emphasis on, you know, building a long-term relationship and thinking about your teacher's personality. I look for teachers, um, who who A are in it for the long haul because I think, you know, in order to make this into a sustainable actual living, you've got to, you've got to be in it in the long haul and if somebody hasn't done it for years, that that did not as good. Um, and secondly, I think pricing should be the secondary consideration. First of all, you should think about, okay, what can this person do for me?
Right.
So to a language learner, I I would say, you know, look around and, you know, find somebody who, you know, you can tell has dedicated themselves to teaching who to put themselves into this and to, you know, making sure you were, you know, who doesn't just have a Tefl and has taught, you know, groups before, doesn't mean they're bad, but just means they're not as committed to the whole adventure.
So what I've put together is, um, I've put together an a new coaching program, a course. Uh it's called Compass and it is for online teachers who want to get more students and earn more money. Um, which doesn't necessarily mean increase your price per hour, but it's start thinking about what do you what do your students actually need and what do you as a teacher provide that kind of gets them there.
Right.
So, for example, a lot of online teachers can develop themselves and can develop really, really useful materials that help people pass an exam that they're aiming for. Others might want to focus on the specific area of, uh, finding a flat if you're working with a lot of people who work who want to become expats. You know, so rental agreements and contracts and the specific, not just vocabulary around that area, but all the things that you have to do that you need help with can be packaged together and put together.
So it's thinking about, I I try to help online teachers think about their own value, what makes them a great teacher, and then think about how to build this up in a sustainable way that, you know, once you're booked out, what do you do? How do you make this a job for life? Because I think it would be a shame if the online teaching profession pretty much never really took off just because we feel that we are, you know, we're in a market dominated by price.
Yeah, I talkie is it's like Italki as good as it is for language learners, it's really kind of making the teaching market all about how low can the price be and and, you know, if you pay very little for something, most of the time that's what you're going to get as well, isn't it?
Um. And it's not the only way, if you're a teacher that's by far not the only way to find a student.
But but give me give me some.
I've been on Italki a bit, but.
Give me some give me some tips. I know you you you uh you put this in the in the program but um if if you were to if you were a teacher and you say I feel like my my sort of my efforts of my work is worth more than let's say $10 an hour. That's probably a standard Italki rate. Um but if you feel like I should get let's say $20 an hour.
Um where how would you get students when you're just starting out because you you can't really I mean I talkie is is the biggest platform just as an example. But people look at the price so they'll see oh yeah. So how do you do it by starting out?
I think a lot of it is to do with building a reputation for yourself. So sharing more information for example on your blog, um, and yeah, have a blog. Have a.
Just not one.
Yeah, have a, you know, have a have a platform for yourself. Have for example, build a blog, think about, um, a few of the factors that I think we should really think about is not just what makes you a good teacher, so there are external factors such as qualifications and maybe you want you've won an award and also your testimonials, but there are also internal factors of what makes you a great student such as the value and commitment that you place on your work, your own personality and your people skills. And people skills translate into great testimonials.
So think about what your personality is and what your perfect student is. So the thing about Italki is Italki is a big directory where everybody lists themselves, right? So it's for it's it it can be very, very generic, but where you both as a teacher, where you shine and where you as a student, you get the best value and you get the best possible teachers is when you start breaking it down into a slightly smaller area.
So what I found for example is that a lot of parents, uh would ask me to work with their kids, um, and I've tried it a few times and I don't hate kids, I love kids, but I'm just not a very good teacher with I I just I I align my mission in teaching and my desire my joy of languages aligns so well with how adults learn. And that I feel I really understand and feel where they're coming from.
Right.
I just get it. And I want to help them so, so much. And this this makes me in that sense by nature of things, a better teacher for an adult. I'm better with adults than I am with kids. Um, so that's one thing that I'm I automatically aim myself at and then I'm thinking, okay, what kind of questions do these people ask? How can I help them with more information? And where are they online? So this is a case of and like I said, I mean, you're right in the course that's hopefully uh a lot of the useful stuff that we're going to work through sort of this idea of thinking about what do these people need exactly?
Right.
So then again, the kind of people I work with are usually not expats, so they don't have a lot of German around them. Um, but they're just really fascinated either by language learning and they love this personal challenge to themselves. So that gives me a very specific way of speaking about language learning and a very specific way of, um, blogging and assessing the problems that people have. Um, rather than just going, oh, you know, here are here are five best airlines for flying to Germany or something like that. It just makes it all a little bit more specific. Um, and that means when somebody comes to you or when you when somebody becomes aware of you, um, which, you know, again is is a little bit of that online marketing thing but again, it's not as scary as it sounds. Um, because it is just about starting conversations with people being what I the way I look at it is you have to be visible, then you have to be seen, then you have to be liked, and then people have to get in touch and then you might get booked.
And you had a you had a very good, um, I wouldn't call it a trick, but you had a very nice, uh little uh tip was that you instead of just having, you know, a buy lesson or buy package button, you had a um get in touch or something so you could have a little Skype call maybe 15 minutes to talk to the potential client about, you know, what do you need and then providing exactly what the person wants to hear. So you've or maybe you figure out, okay, so this guy isn't for me or, you know, finding that perfect relationship instead of just kind of accepting everyone, right?
Exactly, exactly. And, um, what it what it means what it means for you is you get more dedicated students, um, because they know you're going to provide what they're into. And what it means for them is that you they're going to have a teacher who's really focused on the same goal as they're focused on.
So sit down with people, especially again I work with adults. They don't, you know, a lot of people have a goal in their mind. Um, and if I know what that goal is and if I know, you know, she's for the next three months really focused on, you know, improving her reading skills or improving her writing skills, then we don't need as many contact hours perhaps, we just need to make sure that I set enough writing assignments and I put time aside for correcting her writing. And then, you know, in the lessons, we I don't need to teach her something new, we just need to go over issues that have come up that have come up and then practice those again. So it helps me shape the lessons to become exactly what people want.
Right.
And it helps the learner get exactly what they want. So this is this is the idea of, you know, to think of a consultation not as oh, here's a trial lesson, but as a teacher, but instead really think of it as almost an assessment of where your student is. You have to be very focused, you have to make notes and then, you know, when you get back in touch with them, make sure you write down what what they told you pretty much so that, you know, to to make sure you understood them right.
Right.
Because otherwise and then the offer that you can make somebody is ever so much stronger.
Yeah, of course because it's it's perfectly tailored to their needs.
Um, and then that I mean the other thing about price is just something I just want to say on the side is, um, when you are trading just on price and you're undercutting, um, not only do you potentially devalue yourself and your service, which you particularly when we're in a global market, um, that is it's very easily done. Um, but secondly, you are signaling to your student that they don't need to dedicate themselves as much as maybe they have to. So it's also a case of, you know, if I'm not saying just jack up the number to a crazy high, you know, a $1,000 an hour, um, I mean I'd like that.
Right.
But, um, the point is, um, if the person that if the person that books you respects the amount of money that they're giving you, they respect the lesson.
Yeah, that's a that's a good uh top tip.
Hopefully, yes. So, um, that's that's kind of, uh my my mission with the Compass course that I've got, which I am by the way recruiting, uh, beta testers for at the moment. Or, I mean beta, whatever, alpha. It just test, testers please. Um, and I've got about two places left. So if if anybody's really keen on this, um, and you're hearing this, um, when does this podcast come out?
It's on the 17th.
17th of October. Absolutely perfect. So you've got a little bit of time, um, to apply to be a tester and there'll be the two main aspects is you get it at a reduced price. Um, flying in the face of all I've just said. Um, but yeah, you you can participate in a course at a reduced price, but I will expect you to give me more feedback than you've ever given anybody else. Um, and secondly, it'll be I don't preset the pace of the course as much because I want to make sure the materials are right for the duration that we're aiming for.
Right.
Yeah, and that would be people can get in touch with me by, um, and I have to spell my name because it's funny spelling. Um, you can email, Kirsten that's k e r s t i n at fluentlanguage.co.uk.
Great. Then they get in touch with you and you can uh explain them how the application process works.
Yes, that would be amazing.
Fantastic. And I just wanna throw in a last testimonial because uh we love that. And the, you know, I I recently had a talk with you on for your 50 calls project. And you were kind of just bouncing ideas around and you you shared some of the tips and tricks I suppose you could say with with uh teaching.
And, um, you know, I I said I wasn't going to teach, but that actually what I meant was I wasn't going to teach an hour at at a time on Italki for for $10 an hour or whatever. But I have actually, uh made a kind of a package deal. And I I already have my first student, which for hourly price would be twice as high as I got on Italki using just the ideas that you gave me. So, you know,
Oh, that's amazing. I'm so pleased for you.
Oh, that's amazing. Yeah.
Well done.
That's fantastic because then I get the the double advantage of having a package is that you're paid up front, so you have the motivation to provide the best service in the world. And you get a a lot of hours to kind of structure the syllabus, which I almost want to call it, to for that student.
And the student that I'm I'm I'm teaching, he's just moved to Denmark and he wants to pass the exam that allows him to study in a Danish university. Yes. And that's a very, very, very, very, very tough exam. And I don't know if I said enough varies there because I when I read the assignment I was like, some native speakers are going to have trouble with this. You know.
Wow.
It was really, really hard. So, you know, it's going to be really exciting.
Well, so I can't pass it by just shouting for help.
No, I don't think that will do it. But but it's very exciting for me as a as a teacher because the teaching before when you just booked for one lesson is like, oh, let's just talk a little bit and maybe randomly get into some discussion about what what their problem is.
But if I have, I mean the the thing I did was I set five hours of of teaching and then in between the lessons of course, I'll be available and I'll prepare, you know, the lesson materials and stuff. But the the point is that I have this these five hours to kind of do a program and then, you know, once we've done those five hours, which I I was hoping to do in a month, then, you know, we just do another month and another month and hopefully suddenly he'll be ready to pass the exam.
Absolutely, absolutely. And um and it's just, you know, the way that congratulations first of all, it's it's really, really good and this is the thing you've got a guy because even because you know, he's planning to take this exam. You're just ever more dedicated. You know, and he knows you're in, right? So the fact that he knows you're in it it it adds value to what you're doing and you really are, you know, you're in this. You're dedicated.
Oh, that's amazing. I'm so pleased for you. Yeah.
Yeah, for sure.
Yeah.
And fantastic. I'm glad I'm glad to hear it. Yeah, and I I would really like to like if I could choose, I would get, you know, one more of his type and just do that as kind of a a sidekick. But not not anymore. No more. I don't want to fill up my entire free time with like you said earlier, you know, it's not about filling up your schedule.
Because as much as I I could probably become a full-time teacher. I mean, if I took your compass program, went through it and did all the homework, then I could probably have a a teaching business. I guess that's kind of the end goal of the the course. But for me that's just not, you know, I just don't see that. I I'm I like teaching but in, you know, in moderate uh amounts. I if I teach I've I've tried teaching many hours a day. That was for something completely unrelated though. That wasn't language teaching. But I just felt burned out after, you know, four hours in a row, you know, teaching in a day. That's it's too much so quality over quantity for me and and then I'll work on some other projects instead but I can imagine there are people out there who love teaching and who they might not know how to get started in teaching and how to make it to that business level where they can just move to whatever country they want and just teach for a living. But that's the aim of the course, right?
Yeah, yeah, definitely and um when I was talking to people in developing the course, one of the big things that people brought up is a desire for independence and that is that is partly why I'm doing this because when I first started, I consciously I don't even have like a Tefl qualification or anything like that. Um, I consciously didn't do any of that because I wanted to do things my way. I wanted to be completely in charge of every aspect of what I do, which is why I never talked with a school, which is why I built up my business as it was.
Um, and that's why I that's also how I blog. It's I say what I think and I point out what's important to me. And this kind of what this has resulted in is in me attracting, um, students who are just it makes me really happy to teach. You know, they're they're just awesome. I love them.
Right.
So, you know, and and that that's great because they're happy, I'm happy and this is a way that we can move forward.
Right. And it's.
I'm not I'm not a slave to, you know, I'm not a slave to Italki or a school etcetera and it's it's like you say, it's that's not what I want for an online teacher and that's certainly not um, yeah, if you if you take compass, it's because you want to build an independent business and you're kind of planning for your future. Um, and independence including location independence comes into it.
Which is awesome. I mean, imagine living in in, you know, in a nice warm country, you know, sitting by the pool and you know, planning lessons for for people halfway around the world.
Yeah, yeah and I mean, I've taught from on the road. It's it's allowed me to, um, you know, like earlier this year I traveled the US for three weeks and I taught from California and then I taught from Indiana and for my students it was, you know, it was it was the same quality of lesson. That's what you want.
Yeah exactly because it's it's just Skype or whatever program you use and uh as long as you have a stable internet connection, you you can you can provide the same value as if you're home in your office.
Exactly, exactly.