AFP 54 – Claudio Santori: Startups and viral learning

This episode features Claudio Santori, who comes on to talk about what it takes to start and run a language startup, as well as how to use viral marketing to make an entire country help you learn their language.

We also touch on his recent viral fame in Lithuania where him and a friend recorded videos in Lithuanian and ended up being invited on Radio, TV and even TEDx.

Claudio Santori

I'm very excited to welcome my good friend, Claudio Santori to the podcast. I briefly interview him in Berlin last year, the results of which you can see here on the AF youtube channel.

In that interview we discussed Bliu Bliu and his story in more detail, so if you'd like a nice back story for this interview you can go check out that interview first.

He also did a talk on how to focus, is very passionate about personal development and entrepreneurship – so he's right up my alley!

Show Notes

In this episode you will hear about:

  • How Claudio came up with Bliu Bliu
  • How Bliu Bliu works and the future of the company
  • How it's like to run a language startup
  • Tips and advice for potential language entrepreneurs out there
  • How his Lithuanian learning went viral
  • Bliu Bliu Language Challenges
  • …..And much more!

Episode Resources

This lists the resources relevant to the episode. For other language learning resources please go to the resource page for more information.

The Episode

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  • Hi Claudio & Chris!

    A very entertaining interview.

    I really agree with the idea that, when looking for real language sources, we should choose activities we already enjoy in our native language. In my own experience, that makes it easier to build a new learning habit.

    Also, using cognates to work on pronunciation at first sounds like a great strategy.

    And I also enjoyed the insights on how to start a language startup.
    I’m going to check up Bliu-bliu!

    Thank you!

    • Claudio Santori Spadini

      hey Jorge
      thanks for the comment

      On Bliu Bliu we are all about this, we take content you consume in your native and we provide you that in the target language, at your level. Or at least this is the vision 🙂

      • I’ve been playing with the German materials. It’s fun! The books and the “Listen to this paragraph” feature are great.